In this promotional video, Jenner's sleek black hair can be seen tied back in a tight, low bun. Her outfit is completed with a pair of slinky boots. The video finishes with a rapid flash of the brand name, Khy, and an intriguing caption: “Coming soon. Sign up at khy.com.”
First seen on TikTok, the brand made its initial post on Tuesday, sparking excitement and anticipation among fans for Jenner's newest venture.
Jenner's company, K Brand Inc., which she took ownership of in February, moved to secure trademarks for Khy and Khy Studios in May 2023. Evidently, the new brand has been in the works for a while.
Khy is set to offer an extensive range of products. From jewelry items like bracelets, earrings, rings, and necklaces, to accessories like watches and key chains. The brand will even delve into body and costume jewelry.
But it doesn't stop there. Khy also intends to add bags, wallets, loungewear, clothing, lingerie, and more to its product list.
Both in-store retail shops and online outlets will carry a diverse range of Khy's products, including apparel, footwear, handbags, jewelry, and other fashion accessories.
Interestingly, Khy Studios will follow the same product trajectory as Khy, indicating a strong brand synergy between the two.
Despite the filing of the trademarks, the registered agents for K Brand Inc. have clarified that they do not participate in the daily operations of the company.