Get ready for a festive treat from Starbucks: the Merry Mint White Mocha. This delightful iced espresso drink is sure to make your season bright. But there's more to this story than just a new drink on the menu.
A Festive Treat
Let's start off with the star of the show: the Merry Mint White Mocha. This cool, festive beverage brings a unique combination of flavors. It features espresso, harmoniously blended with milk and a sweet white chocolate sauce. A layer of peppermint chocolate cream cold foam tops it off, with chocolate curls adding the final flourish.
Starbucks is not stopping at just introducing new drinks. You can look forward to half-off drink promotions on December 14, 21, and 28, available from noon to 6 pm. But that's not all. The coffee chain is also offering a buy-one-get-one deal every Wednesday.
A Bitter Cup for Employees
Not everyone is thrilled about these developments, however. Starbucks employees have been voicing their dissatisfaction over the numerous promotions. They argue that these deals are making their work more demanding. Expressions of frustration reveal a growing sentiment that Starbucks is a “horrible company”. Some have even advocated for a decrease in sales.
The release of the Merry Mint White Mocha, just before a 50% promo day, has particularly amplified these stresses for employees.
Promotions Under Scrutiny
Some Starbucks employees interpret the increased promotions as the company's response to recent boycotts. They see it as a desperate effort to salvage revenue. One barista revealed an alarming 60% drop in daily sales compared to the previous year.
What reasons could be behind such a decline? Suggestions have included the aforementioned boycott, increasing prices, and new store openings in the area that have diluted sales.